Engineer Your Life · For coaches
Stop losing clients at week 6.
Give every client a Discipline Score you can coach, and see who’s slipping before they quit.
Free for up to 3 clients · iPhone and Android client apps · Invite clients with a magic link
OCR · HYROX · DEKA · Strength & Conditioning · Personal Training
Not at your computer?
Email yourself the signup link and finish later.
One email with your link. We won’t add you to a mailing list.
1,400+
exercises in the library
5
inputs in every Discipline Score
7-day
rolling window, recent days count more
Mobile
client apps on iPhone and Android
The week-6 problem
You don’t lose clients to bad programming.
You lose them when they can’t see progress, and you can’t see them fading.
Progress is invisible
Weight moves slowly. Motivation does not wait. Without a number that moves, clients decide it is not working.
You find out too late
By the time a client cancels, the missed check-ins and skipped sessions were already there. You just did not see them.
Admin eats your evenings
Chasing messages and spreadsheets to see who is on track is unpaid work.
Engineer Your Life
See it. Coach it. Prove it.
See it
One Discipline Score per client, built from workouts, nutrition, sleep, check-ins and the custom habits you set.
Coach it
Alerts flag score drops, missed check-ins and skipped workouts, so you step in early with a message.
Prove it
Clients watch their score and streak climb. You show the trend, not just a promise.
Early warning
See who’s slipping before they quit.
Example client: score down 17 in a week, no check-in for five days. Your dashboard flags it in red and suggests reaching out, while there is still time to keep them.
- Score drops
- Missed check-ins
- Workout skip streaks
The Discipline Score
One number your clients can watch climb.
Five inputs over a rolling seven days: workouts, nutrition, sleep, check-ins and your custom habits. Recent days count more, and approved grace periods never count against a client.
- Clients earn features phase by phase: Foundation, Build, Perform, Sustain
- You see exactly which input is dragging the score down
- Same score in your dashboard and their app
Command center
Your whole roster at a glance.
Check-ins, workouts, nutrition and habits for every client on one screen, ordered so the people who need you most come first.
- Sort by stale activity
- Filter and search your roster
- Alerts flagged in red
What your clients get
A simple app they use every day.
Daily check-in, guided workouts, and a progress view where their score and streak live. On iPhone and Android.
Score and streak
This week’s workouts
Logging a set
Progress over time
The math
One kept client pays for the platform.
$150
what one client pays you each month (use your own rate)
+6 mo
extra months you keep them, because they can see their progress
$900
revenue you would have lost, against $49 a month for Pro
Illustrative arithmetic, not a promise of results. Free covers your first 3 clients.
Up and running in three steps
01
Set up your practice
Create your free account, build workouts from 1,400+ exercises and set the habits you care about.
02
Invite your clients
Send a magic-link invite. Clients get the blueprintTRAIN app on iPhone or Android and start logging.
03
Coach with data
Watch scores move, get alerted to drops and missed check-ins, and step in before a client drifts.
Start free. Scale as your practice grows.
Every plan includes every feature. The only difference is how many clients you coach.
Free
$0
Up to 3 clients. Perfect for getting started.
- Up to 3 clients
- Every feature included
Starter
$19/mo
Up to 10 clients. For coaches building their client base.
- Up to 10 clients
- Every feature included
Pro
$49/mo
Unlimited clients. For serious coaches.
- Unlimited clients
- Every feature included
Enterprise
Custom
For gyms and coaching teams.
- Everything in Pro
- Team management
- White-label branding
- API access
- Dedicated support
- Custom integrations
Why we built it
Discipline should be engineered, not hoped for
I’m an engineer, and I kept seeing the same problem: people don’t fail because they lack a good plan, they fail because nobody can see whether the habits behind the plan are holding. So I built a system that measures discipline the way you’d measure any other skill you want to improve.
blueprintTRAIN is that system, built for coaches who want their clients to see progress every week, not just at the end of a program.
Hilton Campbell, founder
Questions coaches ask
Is it really free to start?
Yes. The Free plan supports up to 3 clients and includes every feature. Paid plans differ only by how many clients you can have.
What do my clients need?
The blueprintTRAIN app on iPhone or Android. You invite them from your dashboard and they start logging workouts, check-ins and habits.
What is the Discipline Score?
A 0–100 score built from workouts, nutrition, sleep, check-ins and custom habits over a rolling seven days, with recent days weighted more. Approved grace periods are excluded.
Who is it built for?
Independent personal trainers and strength and conditioning coaches, including coaches working with OCR, HYROX and DEKA athletes.
Coach your first 3 clients free.
Set up your practice, invite clients with a magic link, and watch their Discipline Scores move.